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Using lenticular art and augmented reality, Yoni Lallouche merges digital & reality. The combination of these two techniques gives life to experiential, sensitive and cultured works. Through female figures, Yoni Lallouche gives much more to see than colorful portraits, he creates a real interaction between the artwork and the viewer thanks to a QR code associated with each painting.

A 3.0 art anchored in reality.
Strongly influenced by Street Art, of which he has retained his taste for color, Yoni Lallouche explored digital very early via photo retouching on his Pop Art works before turning to lenticular imagery, mastering the process in its entirety. This self-taught jack of all trades, wondered about the emergence of a new world overseen by AI: “Today QR codes are everywhere, menus, show tickets, invitations... Their omnipresence questioned me and I wanted to make it more glamorous through my art.” Associated with each of his works, the QR code takes its place in his “QontRast” collection.
The idea?
Open the doors to another dimension by scanning the QR codes and provide access to a 3D vision of the work as well as a video telling something about the personality represented.

“My works are physical and virtual at the same time”
Although lenticular art may seem virtual, it is in fact very real. It is at the heart of this border which separates these two worlds that Yoni Lallouche found his inspiration. For each work there are two distinct images: on one side the portrait which can be admired, on the other the QR code which contrasts this portrait and invites to action the viewer. By scanning the QR code, we leave the material world to enter the digital sphere : the work moves into another dimension and provides access to knowledge. The movement implied by this multidimensional aspect places the spectator as an actor.

The woman at the center of the artwork
“Nothing gives me more emotion than a portrait of a woman. Women are the essence of my art.”
Marilyn, Frida Kahlo, Brigitte Bardot, Simone Veil..., all these women carry the artistic project of Yoni Lallouche. By choosing to represent iconic but also unknown women, he shows his respect to all the women of this world and recalls their power and their influence: “My work pays tribute to emblematic women but also and above all to WOMEN in all its plurality »